Best Brand Re-Launch - KMS California
If you can't remember the 'old' KMS then it was a little bit like this... White, boring, dull, living in the 80's and confusing. I haven't seen such an amazing overhaul this whole year as I have with KMS. Just look at the bright colours, modern packaging, easy navigation and word play - it's had a complete injection of life! The range has been brought into the 21st Century and is one to now rival the TIGI's of this world. The imagery and campaign shots that coincided with this were also edgy, young, fashionable and representative of a desirable brand in 2011, putting it well and truly back on our radar. I can't wait to see what they have in store for us next year.
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